On Thursday, September 9, the China Greentech Initiative (CGTI), with AmCham Shanghai and PricewaterhouseCoopers as its founding members, launched its first analysis on the green technology market in China, The China Greentech Report 2009, at the World Economic Forum Annual Meeting of the New Champions 2009. This study, nine months in the making, unearths the huge, untapped potential of China's greentech markets, estimating the total potential addressable market size for greentech solutions could be up to US $1 trillion annually, roughly comparable to 15% of China's forecasted GDP in 2013.

Click here to download the report.

The Report is the first deliverable from The China Greentech Initiative, an open source commercial collaboration of over 80 of the world's leading technology companies, services firms, entrepreneurs, investors, NGOs and policy advisors, united to contribute to a sustainable China and world. Narrowing down from several hundred, the Report examined 125 greentech solutions, both existing and emerging, across seven sectors to provide a view of each solution's potential environmental impact as well as the commercialization opportunity. The Report is the culmination of a research process led by a 30 person team that inspired significant contributions from hundreds of industry experts, in particular, through 21 in-depth working sessions. The Initiative was co-created by Ellen G. Carberry and Randall S. Hancock and produced by MangoStrategy, LLC.  The founding partners are PricewaterhouseCoopers and the American Chamber of Commerce in Shanghai.

Both timely and relevant in the run-up to the UN Climate Change Summit in Copenhagen, the report highlights greentech solutions that hold the potential to greatly mitigate the impact of economic development on China’s natural environment and offer potential for solution providers and adopters. "As the report demonstrates, China is positioned to become a leading player in green technology. The combination of continuing economic growth, its technological and manufacturing capability and strong government commitment, driven by growing concerns about climate change and other environmental threats, are creating real momentum in the greentech sectors. China has the potential to steal a march on its global competitors, with an early transition to a lower carbon economy and more environmentally sustainable long term growth," says Richard Gledhill, PricewaterhouseCoopers Global Leader for Climate Change Services.

Within its 400 pages of analysis the report presents the market opportunities, focusing on 125 greentech solutions across these seven sectors: Cleaner Conventional Energy, Renewable Energy, Integrated Electric Power Infrastructure, Green Building, Cleaner Transportation, Cleaner Industry, and Clean Water. In addition to solution assessments, the report contains cross-sector analysis of the market and environmental issues driving the market growth, the country's regulatory response, key development challenges in four areas; market, technology, financing and regulatory, and clear opportunities for stakeholders to accelerate greentech markets to create an environmentally sustainable China.

"Our Report exhibits that solid foundations for growth in this sector are already in place as the Chinese government has established plans, program, laws, standards, fiscal incentives, subsidies, industrial promotion and price management policies that positively impact the environment and enable greentech markets," explains Randall S. Hancock, China Greentech co-Founder. "Clearly, the Chinese government’s policies are a positive driver for change and growth of new market opportunities."

"The depth and breadth of market findings in nine months could not have been possible with a traditional proprietary research process. The partners self-selected into the inclusive platform across culture, geography and language from a shared belief that the market opportunity is too big, the problem too urgent and the China market too complex to solve the problems alone," comments Ellen G. Carberry, China Greentech co-Founder. "Through this open process, over 200 senior leaders from a dozen nations and 15 sectors framed issues, prioritized solutions and validated findings that create this actionable roadmap of China’s greentech opportunities."

"The Report illustrates the tremendous commercial opportunity in China's emerging greentech market," says Brenda Foster, President of AmCham Shanghai.  "The China Greentech Initiative recognizes the complexity of this market while offering an excellent platform for all market stakeholders to collaborate and create value for both business and the environment."

The Report makes it clear that China will become one of the largest markets for greentech technologies, products and services in the world. Open source, collaborative efforts, like the China Greentech Initiative and its first major deliverable, The China Greentech Report 2009, provide strategic, actionable roadmaps to enable the necessary public and private stakeholders to create a sustainable China, with a focus on commercial solutions that create answers to problems.