As China’s population increases, the migration of standard online activities to the “small screen,” mobile apps and location-based services are becoming the new reality. The evolution of smart phones have opened up innumerable new ways to learn, play and share online – expanding and deepening what was once only possible on larger devices.
AmCham Shanghai’s Marketing & Media Committee invites you to attend an event on Thursday, June 2 from 8:00-9:30a.m. at the JW Marriott Hotel as we welcome Josh Crandall and Cate Riegner, co-founders of Netpop Research, who will share their insights into China’s burgeoning mobile Internet market and how China’s consumers are using these new technologies. Crandall and Reigner will focus their presentation on the challenges and opportunities available to foreign companies.
Marketers, business development professionals and product managers will benefit from the information shared at this event.
About the Speakers:
Josh Crandall is co-founder and CEO of Netpop Research. He has worked in the interactive media and technology industries for over two decades, serving in numerous senior business and product development roles. He founded Netpop Research to capitalize on the strength of market intelligence in the development of successful, cost effective products and businesses. He has designed and managed qualitative and quantitative studies for numerous clients including Google, Facebook, RedEnvelope, Plaxo and DHL. Prior to Netpop Research, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV in the New Media and Interactive Department developing new platforms for emerging DIRECTV data and interactive services.
Cate Riegner is co-founder and vice president of research and brand insights at Netpop Research. Cate has 20 years of experience in market research, branding and strategic planning. She founded Netpop Research in order to apply her experience in market research and strategic planning to online products and services. Since 1996, Riegner has worked with numerous internet-based and technology companies, including Google, eBay, Creative Commons, Plaxo, McAfee and Netflix. From 1997 to 2000, Riegner concurrently served as Director of Market Research for ThirdAge Media where she designed strategic market research programs to guide online marketing programs among corporate partners.
08:00 Registration, Networking, Breakfast
08:30 Presentations, Q&A
09:30 Event Concludes
RSVP: All AmCham events require confirmation of attendance (RSVP). If you attend an event without prior notification you will be charged a RMB 50 "walk in" fee.
RSVP Cancellation: If you need to cancel your RSVP please notify AmCham Shanghai's Events Department at (86 21) 6279-7119 no less than 12 hours in advance.