Chinese youth are intoxicated by a new digital universe. However, their relationship with all things digital is dramatically different from their Western counterparts. Chinese youth maintain a more functional relationship with technologies like the web and their mobile phones while Western youth maintain a deep emotional engagement with the technologies they use. The shape of the Chinese digital universe reflects not only new outlets for "release" and "self-expression" but eternal Chinese cultural imperatives rooted in an individual's relationship with society and craving for acknowledgement.

AmCham Shanghai invites you to attend a lively, case study-filled presentation on the science of digital media featuring Tom Doctoroff, Area Director of North Asia and CEO of JWT Greater China, on June 24 at the Four Seasons Hotel. Doctoroff will discuss why only a few brands today have started to harness the emotional power of the digital universe, and will take you on a journey through the world of new media and uncover means of deepening bonds with young Chinese who are pulled between a polarized desire to "fit in" and "stand out."

About the speaker:

In 1994, Tom Doctoroff took a detour to China and never quite made it back to the United States. In the past 15 years, he has become one of Asia’s most respected advertising minds.  His unique combination of pan-Asian work, plus more than a decade based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. He regards the pursuit of brand assets and its long term benefit as his lifelong mission.

His company, JWT, is recognized by the marketing and communications industry as one of the finest in Greater China. Through diversification into customer relationship marketing (CRM) and trade marketing, promotion network management and brand identity/design, JWT North Asia has emerged as one of the most synergistically integrated, creatively dynamic communications networks. Some of JWT China’s key clients include: Unilever, DeBeers, HSBC, InBev, Ford, NokiaPerfetti and Nestle as well as several leading local enterprises such as Lenovo, China Telecom, Yili dairy and Anta shoes.

Tom has appeared regularly on CNBC, NBC’s The Today Show, Bloomberg and National Public Radio and is frequently featured in publications ranging from The Financial Times and Business Week to The Wall Street Journal and The New York Times. Tom’s book, Billions: Selling to the New Chinese Consumer, has become the golden key for many international brands in opening the door to the China market.

Agenda

11:30       Registration and Networking
12:00       Buffet Lunch
12:30       Speech and Q&A
13:30       Event Ends

RSVP: All AmCham events require confirmation of attendance (RSVP). If you attend an event without prior notification you will be charged a RMB 50 "walk in" fee.

RSVP Cancellation: If you need to cancel your RSVP please notify Ms. Viola Huang T: 6279-7119 x 5658 or email viola.huang@amcham-shanghai.org>no less than 12 hours in advance. Failure to cancel your RSVP will require payment of a "no show bill".