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  Nanjing Center
  Shanghai Living

     21st Century PR: Executives and their Blogs 
  Event Type: Joint InfoComm and Marketing Committee Event
  Date: Tuesday, October 23, 2007, 11:30 to 13:30
  Venue: Grand Hyatt Shanghai 88 Century Boulevard    Map
上海金茂君悦大酒店 世纪大道88号    地图
  Cost: Member (RMB): 250.00
Non-Member (RMB): 400.00


21st Century PR: Executives and their Blogs


Author Debbie Weil, CIC Data Founder Sam Flemming and Burson-Marsteller Director William Moss shared their views on corporate blogging. The event focused on how, in order to reach a 21st century digital audience, companies and those who lead them need to be more open and transparent than ever before and blogs are the popular medium of choice. Weil spoke about her book, The Corporate BLOGGING Book, in which she describes how to start a successful blog.  Flemming brought the discussion around to China, emphasizing how Chinese consumers are actually more active on message bulletin boards (BBS) and blogs than their American counterparts. While Moss focused on his personal experience writing a blog in China. The three speakers agreed that a blog is a forum for product feedback, marketing, PR, personal communication and idea generation all rolled into one. As Flemming put it, "A blog is like one huge focus group with no one moderating and thousands of participants."


Leading companies and executives are taking advantage of the power of blogs to communicate their corporate message. Writing a web log has become a dynamic tool for many top executives to keep an ongoing dialogue with stakeholders, motivate employees, and give direction to their corporation. What are executive netizens blogging about in China and around the world? How is their target audience influenced by their blogs? Please join us for this insightful luncheon to hear about some successful corporate communicators, the pitfalls they face, and the rewards of blogging.

Debbie Weil is a social media consultant to CEO bloggers and author of The Corporate Blogging Book (Penguin Portfolio 2006), published recently in Chinese. A Harvard graduate in English with an MBA, Debbie has experience both as a veteran journalist and in corporate marketing. She publishes and among her clients are Global 100 and Fortune 500 corporations.

William Moss is a Director at the Shanghai office of Burson-Marsteller, a global public relations firm. He has blogged for and writes on technology for the China Economic Review. Will is the author of Imagethief, a dynamic, thoughtful and often entertaining blog that covers PR and media issues in China.

Sam Flemming is the founder of CIC Data, a company which monitors and analyzes social media trends online in China. CIC Data helps companies track millions of online Chinese messages in blogs, forums, and news articles. Sam has been in China since 1998 and previously worked as Corporate Communications and Business Development Director for Shanghai Huateng and

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