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  Nanjing Center
  Shanghai Living

     Blogs and BBS in China: listening and learning from your customers online 
  Event Type: Marketing & Media Committee
  Date: Tuesday, April 18, 2006, 11:30 to 13:30
  Venue: The Westin Shanghai 88 Henan Central Road (Cnr. East Yan An Road)    Map
上海威斯汀大饭店 河南中路88号(近延安东路)    地图
  Cost: Member (RMB): 250.00
Non-Member (RMB): 400.00


The recent buzz concerning consumer-generated content sites like MySpace and YouTube, highlights the phenomena known as “Web 2.0.” Encompassing the latest round of web-based technologies in which users also create what they hear, read and watch, Web 2.0 is in full swing in the PRC. China is home to an estimated 30,000,000 bloggers and 40,000,000 message board users, who generate millions of writings, podcasts, and videos every day. 


Sam Flemming from CIC Data, a China-based Blog and BBS Word of Mouth monitoring and business intelligence consultancy, will provide an overview of this new media and its implications, as well as suggestions and tools companies can use to better understand how their products and services are perceived.


The blogs and message boards that make up Web 2.0 are conversations amongst consumers. With the topic of conversation often being brands, products and services, Web 2.0 represents a huge opportunity for companies to listen to and learn from their customers, potential customers, fans, detractors and influencers. The word-of-mouth marketing that blogs and BBS generate can make or break a newly launched product. Unlike traditional market research, companies can listen to conversations about their products that are naturally occurring, unfiltered and authentic.



1130        Check-in & Networking

1200        Buffet Lunch

1230        Speech and Q&A

1330        Event Ends



RSVP: All AmCham events require confirmation of attendance (RSVP). If you attend an event without prior notification you will be charged a RMB 50 "walk in" fee.


RSVP Cancellation: If you need to cancel your RSVP please notify Ms. Christine Li T: 6279-7119 x 5665 or email no less than 12 hours in advance. Failure to cancel your RSVP will require payment of a "no show bill".

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